CMO Exchange Private Session

Why the Most Effective CMOs Think Like Behavioural Scientists

Dr Michael Sankey from Flowing Bee will share how leading CMOs use behavioural science to increase customer and commercial outcomes and build internal influence. We’ll get beyond what your customers and stakeholders do and explore why they do it – leaving you with highly practical tips you can execute immediately.
Your hosts for the evening:

Michael Sankey, PhD — Co-founder and CEO of Flowing Bee. A leading behavioural scientist with 15+ years in customer insights and behaviour change, and a proven track record helping marketers drive strategic behavioural transformations.

Jess McCartney — Chief Commercial & Product Officer at Flowing Bee and a CMO-level marketer by background. With over 20 years growing B2C and B2B brands, Jess helps marketers increase effectiveness by connecting insights, execution, and measurement.

Lara Chapman — Director of Applied Research and Strategy at Flowing Bee. Over a decade of delivering end-to-end behavioural research and strategy across brand, product, and communications for both commercial and government organisations.